Project: New logo and identity

Client: Paragon Sports AB

Creative Director: Natalia Pérez Wahlberg

Victoria from Paragon Sports AB, located in Sweden, contacted me after purchasing one of my horse illustrations. She was looking for a cohesive and elegant logo for her new enterprise, Paragon Sports AB, which focuses on horses and all things equestrian. The solution was a logo using said illustration and a font that was both elegant, sophisticated, and clean.